Green Festival, D.C. – William McDonough

I heard Bill McDonough speak at the Green Festival in Washington, D.C., yesterday. McDonough is one of those paradigm-shifting thinkers who comes out of the design world.

His newest book is Cradle to Cradle: Remaking the Way We Make Things (as opposed to “cradle to grave”), which outlines his basic design production concept. Besides, the book’s made from synthetic ‘paper’ that can be recycled. No trees were harmed in the making of this book.

If you are not familiar with him, I suggest reading his very short article Celebrating Human Artifice or listening to the Monticello Dialogues. Here’s a quote from his talk yesterday:

Design is the first signal of human intention. … Our goal is a delightfully divine, safe, healthy, socially just world with clean air, water, soil, and power, that can be economically, equitably, ecologically, and elegantly enjoyed.

McDonough’s developed concepts like roof farming in urban China, television leasing to avoid the landfill in Europe, and fabric that’s strong enough for public use and safe enough to eat.

Sojourners published Ecology, Ethics, and the Making of Things by McDonough in May 2005..

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